OK Cupid is a fast growing dating website that has received + $5 million of venture capital funding. They recently published an analysis on dating preferences of their user base
Their analysis is based on 82 million messages that were sent from / to their different users. For each message, they look at the race of the person sending the message / race of the person receiving the message.
+ Unsurprisingly, white people send and receive the most messages. But this is just because > 70% of OK Cupid users are white
+ All races exhibit a preference for their own race. White own-race preference is 2.9x, black is 4.3x, latino is 4.2x, and asian is 11.5x
+ Own-race preference is highest for people who, in real life, see more people of their own race. Blacks who live in cities with more black people show more evidence of own-race preference
+ On a per-person basis, Asians are the most desirable (once you assume each race has equal number of users). Then Latinos, then blacks, and then whites.
CHECK OUT LINK HERE
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